Best SEO Optimized Website
We’re nearing the mid-year mark. Are you satisfied with your website’s performance?
If not, it’s not too late. You only need to make a few simple fixes to improve your website’s rank in search and increase traffic and conversions.
Sound good? Review and implement the 10 factors listed below, and you’ll set a strong foundation for more search traffic in 2014.
1. Keyword Research
While it might be a dream come true, it’s not realistic to think that your site is going to rank for every keyword you could ever want. Many are simply too competitive, and a new website must do proper keyword research in order to find the right keywords. The ones you select should bring in traffic but also have an appropriate amount of competition.
Ever since Google released the new Hummingbird update, SEOs have started the shift from individual keyword phrases to topics. Hummingbird focuses more on the intent of the phrase with a better understanding of what the context means. This allows search engines like Google to answer questions with web pages even if that page is not optimized for that phrase.
2. Great content (the longer, the better)
Great content is now a requirement to rank well. Search engines rank pages with bad grammar and spelling lower. This means that sites with well-written content are finally starting to get the ranking they deserve.
“How long should my content be?” is a question many people ask. While there really isn’t an exact answer, most people agree that 500 words is a good minimum length for your normal blog post.
It’s also a good idea to mix in longer authority posts. Research has shown that longer posts (over 1, 000 words) tend to rank better—keep in mind, Google really likes authoritative posts with 2, 000+ words.
Starting in August 2013, Google introduced in-depth articles as a new type of search result. Google separates these articles by placing them in a special box on the right side of the search results with other highly authoritative articles on the subject.
To improve your chances of getting an in-depth article status in the future, it must have the highest quality content, be over 2000 words, and not be promotional in any way.
One final tip: Length isn’t the only thing that matters. Make your posts fun to read. Avoid boring, stuffy content that looks like a legal document. Instead, opt for more conversational, amusing content when writing reviews, essays and guides.
3. Natural keyword usage
The primary rule for mixing your keywords into your content is to make sure they sound natural to the reader. When you write for your reader (not to game search engines) and use natural keyword placement, you can actually rank better with search engines.