Test SEO Website
It is hard to argue that the adoption of mobile devices hasn’t exploded with popularity. Most searches are being performed on mobile devices, with more searches expected to continue on mobile.
Mobile is not only important for organic performance but for conversions from all types of traffic including email and paid channels. It is important to understand your mobile traffic to focus on the channels that convert the most on those devices. For some websites, mobile devices might bring in the majority of your traffic but the conversions might not be as high as desktop searches, because of less focus on the mobile experience.
Today, most websites are built with a responsive design to help make it mobile friendly, but that doesn’t mean marketers should stop there. Instead, marketers should optimize the entire mobile experience to enhance conversions and overall performance. To help you out, we built a list of actionable tips to make sure your site is mobile friendly from three categories: SEO for mobile devices, mobile content, and mobile conversions.
Mobile SEO Tactics
#1 – Choosing the right mobile website setup
When choosing your website setup, make sure you understand what mobile design you want. There are three main types of mobile sites including:
- Responsive design
- Dynamic site
- Mobile only site (m.example.com)
TopRank Marketing tip: Analyze your audience to understand what the best option is for your site. Not all sites need to have a responsive design, considering a mobile only site can be tailored to your mobile audience easier in some cases.
#2 – Test your site for mobile friendliness
There are multiple ways to test if your site is mobile friendly including the Google Usability Test, Google Search Console report, and Chrome Developer tools. Use multiple tools to be sure that your mobile site is rendering correctly instead of assuming that your site is mobile friendly.
TopRank Marketing tip: Use the Chrome Developer Tools to get a better idea of how your website looks like on certain devices by selecting the “inspect” element. Then in the bottom left-hand corner, select the button that looks like a mobile device (see below).
The screenshot below shows the look on a mobile device. You can choose between a responsive site by pixel size or actual mobile phones by selecting the drop down at the top of the screen.
#3 – Optimize your metadata
Mobile SERPs (search engine results page) have less real estate for organic listings than desktop SERPs. It is important to understand the search landscape and SERP space available to market yourself over your competitors.
TopRank Marketing tip: Keep your title tags shorter and more concise to avoid your title tags being cut off in the SERP. It is best practice to keep your title tags under, at least, 70 characters for your title tags.
#4 – Optimize for mobile keywords
TopRank Marketing tip: Make sure you conduct keyword research for mobile users and target mobile keywords. The search intent of a keyword query can vary based on the device people use so optimizing for all types of keywords will help increase your visibility.
#5 – Content for mobile devices
There are multiple types of content that should be considered when creating content for mobile users and your audience. Most marketers are already considering the type of content to write for their website on the attract, engage, convert model, but there sometimes is a lack of focus on mobile consumption habits. Mobile consumption habits can change depending on the industry, so it is important to consider how your audience interacts with your website.
TopRank Marketing tip: If you are are sending email campaigns, consider your audience’s mobile consumption habits. Most emails are consumed on mobile devices (see below). Create all your content that you are promoting via your email or social media channels to be mobile friendly.
#6 – Geotargeting on your mobile app
If you have a larger audience that uses your mobile app, you might want to consider geotargeting the users when they are close to a storefront, event, or at a specific location. Geotargeting is a great way to encourage action from your audience when they are located in the right areas at the right time.
TopRank Marketing tip: Consider using different imagery and messaging for users in different locations when they are using your app or website. Also, consider sending notifications to mobile app users to entice action when they are at a physical location.