Google SEO Secret
I often get asked if there are to doing good or great SEO and ranking quickly. Many people view SEO as voodoo or magic, but in reality, most SEO strategies boil down to 4 basic elements for increasing Google traffic; user experience, crawl ability, being contextually relevant, and having enough authority (proof of contextual value) to prove that your website should rank above others in the search results. Let’s quickly explore these “secrets of SEO” that will help your website earn rankings quickly.
Google SEO Secret 1: User Experience
Our approach to Google SEO and increasing traffic starts with the website experience. This includes the website’s usability, design, and brand consistency.
When determining if a website meets the value that users and Google expects, we use a set of questions that span across the following categories.
- Marketing Integration
- Content Value
- Brand and Image Consistency
- Cross-Device Compatibility
Google SEO Secret 2: Crawlability
Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website.
Google SEO Secret 3: Contextual Relevancy
Ensuring a website is contextually relevant for both user and search engines is one of the Google SEO secrets to ranking quickly and increasing Google traffic. Being contextually relevant is rooted in two primary data points.
First, does the website have a piece of content that satisfies the searcher’s intent?
There are many theories, some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of content to the searcher’s query.
If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small.