Learn SEO Marketing
The Invisalinks Method is a step-by-step system that I’ve created, based on years of doing SEO for dentists. It is a systematic way of building links to dental websites in a way that concurs with common sense, and allows any SEO company or dental marketing professional to successfully lift rankings in a way that is sustainable for the long run.
The Invisalinks Method is all about building what Google calls “Backlinks”
We’ll get to Google’s official position on why building backlinks to your dental website is the fastest, most efficient way to reach the top of Google’s search results in just a minute, but first let’s define what a “backlink” is.
When another website links to your website as an informational resource, this is what Google calls a “backlink.”
For instance, if you have a blog on dentaltown.com, and it links to any page on your website to support what’s being said in your blog, that would be an example of a backlink.
Another example would be if you have a backlink from carecredit.com.
Or even a backlink from Yelp.com.
But, not all backlinks carry the same weight. The Invisalinks Method is a proven system that is similar to a public relations (“PR”) campaign. It is a unique form of digital PR, in that my focus is to help you achieve the highest possible search engine rankings. I help you find the highest quality, most relevant dental blogs or media outlets that would benefit from referencing your website as an informational resource.
The Google algorithms are created by PhD’s. These PhD’s spent a long time studying in college. Whenever these PhD’s submitted an essay to their professor, any bold claims needed to be supported by independent evidence. Today, these PhD’s have instilled this practice into their algorithms at Google. When you get cited as a supporting informational resource (by being linked to from an authoritative website), you eventually gain a position in Google’s eyes as an authority. Your website becomes worthy of being referenced. This is the essence of how the Invisalinks Method works to raise your Google rankings.” – Justin Morgan, SEO Expert
The secret to the Invisalinks Method really isn’t a secret, at all! I simply lift the veil on what editors, journalists, bloggers, SEO companies, marketing coordinators and Google algorithm engineers have known for years.
…and I teach it without any of the technical jargon.
The Invislinks Method is about adding value to authoritative websites, then allowing them to cite you as a resource (in the form of a “backlink”).
By either (a) becoming a regular contributor on these websites, or by (b) creating useful content on your dental website which aligns with the points these other websites are trying to make.
For example, you’ll see that articles in places such as Dentistry Today, Dental Products Report, and Dentistry IQ are often citing their sources of information.
My SEO course is designed to help YOU become that source of information.
In my course, you’ll see real life examples of dentists who have contributed content on my dental marketing blog, and received links from being generous in this way.
I’ll show you dentists who used their staff to contribute information that was cited by major dental websites that you’d likely recognize, such as Dental Town.
Other examples will include earning links from local news station websites. We’ll go over the step-by-step process I use to create “buzz” surrounding your brand. We’ll talk with real life bloggers and journalists and learn what kind of content they love to promote.
So why do we call this process the “Invisalinks Method?”
Well, when you earn links from authoritative sources, your patients won’t necessarily know. The links are technically invisible to them (unless your patients read dental journals, of course). But Google is definitely reading. Google wants to know who they should rank most highly. They only want to serve up the best, most authoritative results possible.
This “authority” that Google is looking for isn’t seen in the colors of your logo. It’s not seen in the style of your office. It’s not seen in the modern technology you adopt. It’s not even seen in the grades you received while in dental school!
The authority is invisible.
It’s about how connected you are with the rest of the “web.”
The Invisalinks Method is all about connecting you in the World Wide Web.
Most dentists think they have a “website.” But what most dentists actually have isn’t part of a “web” at all! It’s just a “site.” The “web” part of the World Wide Web is a complex form of linking many relevant websites to one another. If your website isn’t getting linked to, you’re not part of that “web.”
So what about you? Do you have a “web” site?
I help guide you through the proven techniques I’ve used to rank dental websites all over the country, by making sure you have more than just a site; by the end of my course you will learn what it takes for Google to see that you have a real “website.”