Meta tags SEO Best Practice
Given the numerous changes and updates Google has made to their search engine algorithms over the past few years, many marketers aren't 100% sure how they should be addressing on-page SEO and on-page optimization. In fact, some marketers are still trying to keyword stuff their way to the top of the SERPs! That being said, the on-page SEO of today is much different than the tactics of 5 years ago, with today's best practices focusing more on optimizing your pages for the user—not just the search engine crawlers.
If you need a review of how to optimize your on-page SEO, here's a quick guide of the on-page SEO best practices to begin adopting now, if you haven't already.
1. Body Copy
With modern on-page SEO, the content of your page is the top ranking factor. After all, it is what people are coming to your site for. That being said, your SEO efforts will go nowhere fast if your page doesn't provide much value in terms of unique and valuable content that's relevant to the user's original search query. It starts with using the right long-tail keywords, but you also need to provide answers. Not only can modern algorithms sniff out whether your page is simply stuffing keywords, but they can also tell how long visitors are staying on your page to determine its relevance. When it comes to writing copy, try to be as natural as you can, and follow these guidelines:
- Make copy as relevant, useful and comprehensive as possible (which doesn't mean writing a novel for every page—you can still be concise and comprehensive)
- Focus on 1 primary keyword and no more than 2-3 secondary keywords