SEO link building strategy
Below are five recommendations to help you up improve your marketing by bringing in more links. We’ll have more tips to help you increase your linking skills in a future blog post.
#1 Friends, Family, Colleagues, and Industry Pals
When was the last time you asked friends, family, colleagues, or industry pals to help promote your company or website? It might seem a little awkward to ask, but that practice is really quite common. You’d be surprised how a simple ask will be received by those around you. Here are a few tips:
Don’t just blindly ask. Do a bit of research; find an actual place on your friends/family/colleagues/industry pal’s website that would make sense to link to your website. Let them know where that page is, give them the information they’ll need (such as a logo or a description of your site or web address, for example), and ask.
Think about what you can offer in return. A request for a link doesn’t always have to start off that way. Partnerships, a great content piece, or even an interview could result in a link without you even having to ask. Simply place the link to your site in any partnership information, content piece, or interview you conduct.
Make sure it’s relevant. Blindly asking for a link is never a good idea. Think before you ask. Which of your friends/family/colleagues/industry pals have pertinent and authoritative websites? Research a bit more and find out which sites are most relevant to your website’s content and topics.
#2 Industry Directories
Search engines aren’t the only place online users go to find business information or recommendations. Business directories like the BBB exist, along with industry-specific directories, open source software, and so many more. Prices may vary and range from free to a few hundred dollars for submission.
Directories as a sole tactic are not recommended, but integrated in a well-rounded campaign, directories can be helpful. Make sure to choose an authoritative directory which has categories relevant to your website. Avoid any and all spammy signals, because the last thing you want to do is associate your website with spam. Proceed with caution, and, if you’re not comfortable, consult a professional.
#3 Unlinked Brand Mentions
Brand mentions are when your website or company name is mentioned online. Oftentimes these are mentions you’ve achieved through traditional marketing or those you simply never knew existed. Hyperlinks to your website are often missing from brand mentions; many will talk about your brand but not actually link to your website.
Pitching a website that has already talked about you can be a little tricky. That’s why I created this Guide to Unlinked Brand Mentions post a few years ago, and it’s still very applicable. The article offers many helpful tips, including how to find unlinked brand mentions and how to pitch websites to include your link. Check it out if you’re not currently executing this type of strategy.
#4 Give Customer Testimonials
A common way that websites link to each other is as a result of testimonials. Partners, vendors, and clients you work with may include testimonials on their websites, which include a link. Seek out these opportunities with a little research and a creative pitch. This type of tactic is a win-win for both parties involved when executed correctly. Check out these website testimonials done right for a few ideas.
#5 Resource Pages
Resource pages have been described as the “holy grail” of link building. A resource page is a page which provides information for the reader on a core topic, listing a number of resources organized by type and topic. Links point to the helpful resource and the pages are sometimes updated with new and relevant information as more resources are discovered. When you stumble across one of these pages, you’ll often find that they are authoritative and have great metrics. When relevant to your own industry, they prove beneficial on many fronts. They can send link authority and drive traffic and even possible conversions from the traffic sent.