SEO Writing techniques
This is part of The Beginner’s Guide to Search Engine Optimization (SEO) series, written for humans, not robots.
Keep in mind that when I say “advanced, ” that’s relative. What’s advanced for one group may be basic knowledge for another.
As I’ve said before, I’m not an expert; I’m just a writer. And I’m sharing this to help other writers who don’t speak robot language.
An SEO Refresher
Search is still how most people find new content online, and if you want your message to be heard, it’s important to learn some of these tips.
Once you’ve learned the basics, you can move to more advanced search engine optimization techniques. (If you want to skip all the technical mumbo-jumbo, just jump to the end of this post.)
Advanced SEO Writing Tips
You can raise the visibility of your website or blog on search engines by doing the following:
- I recommend WordPress, but there are others, too.
- enough that people will stay on your page to read them.
- Using headers and subheaders (e.g. H1, H2, H3 tags in HTML). This varies, depending on the blogging theme or style sheet you’re using, but the basic idea is that you should use headers and subheaders to organize your content.
- Linking to “deep content” in your website or blog, using anchor text. If you have articles on your website that represent your core message, link to them often.
- Using blog post series and site categories. Increase your
