Quick SEO tips
In this post, you will learn 5 quick SEO tips that will help you get more traffic to your website that is actually targeted and therefore has a bigger potential to convert, faster.
If you are a business owner, getting more traffic to your website is probably one of your concerns. And understandably so! How can you get people to sign up for your newsletter if they don’t come to your website first, right?
Although it’s commonly thought that website traffic is one of the most significant keys to success, I will have to go against the grain and say that it really depends . On the surface level – the more visitors your website gets, the more opportunities to grow your list and therefore your sales. However that’s only half of the story.
What if more traffic DOESN’T drive more results? What do you do then? (click to tweet)
It’s entirely possible to be getting tons of traffic but still not growing your list or getting sales.
Getting traffic for traffic’s sake is not only a bad strategy, it is likely to leave you disappointed and discouraged from doing any marketing in the future. I mean, think about it – wouldn’t it suck to see your website getting a lot of traffic but none (or very little) of it converting into leads?
If that happens, there are usually two reasons for this:
1) Your website is not optimized to be converting traffic into leads.
2) OR the traffic you are getting is simply not targeted – it’s not people who are your target audience. It’s rando’s who came because… well, who knows.
There are many ways to get traffic for traffic’s sake, but as you can see that type of traffic is pointless if you care about selling products and services (vs having an advertising-based business model, like a blog).
Today’s topic is getting more qualified traffic to your website using these five quick and dirty SEO tips.
Really quickly, if you’re unsure about what SEO is – it’s quite simple as a concept, but much more complex as an actual practice.
Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. (Wikipedia)
But here are some things you need to know: SEO is not a magic bullet. SEO is a long term plan. It’s like when you go on a weight loss plan – you can’t expect to lose 20 pounds in a week or even a month. It’s a longer process that becomes a part of your lifestyle if you want it to yield any results that actually matter.
Confused about SEO? Here are 5 quick and dirty tips to get more TARGETED website traffic faster. (click to tweet)
Same thing goes for SEO: it’s a long process that needs to be done consistently on a regular basis in order for it to yield results eventually – but it WILL help tremendously if it’s done right.
Because SEO is a huge topic that could take weeks (if not months) to discuss, I obviously can’t cover it all here, but let’s down to the specifics. Let’s talk about these quick SEO tips now.
Let’s presume you have a niche and you already know your keywords, and regularly do keyword research to stay on top of what’s trending. Based on those assumptions here are five quick and easy SEO tips to help you get more targeted website traffic fast!
Tip #1: Include keywords in all the right places.
But that’s not all you can be doing. There are some ways to drive up your SEO value for your posts without going robotic or unnatural and it has to do with tags.
Here are some places to include your keywords:Title of Post/Page. Title tags are quite possibly the most important place to situate your keywords. Hereís what they look like – Your title tag is where you place your primary keyword or keyword phrase. The sentence will describe your business or your blog post/page in less than 90 characters. It’s basically whatever you title your blog post. This can be done with the help of an SEO plugin. Meta Tags. Meta tags or meta description provides the small descriptive text found underneath the title tag on the search engine results page. Like title tags these should be kept brief, informative and up to date. This can also be done with the help of a good SEO plugin. Header Tags. Header tags are next in order of importance to search engines. They’re ranked in order of importance and look like this –
Primary and/or Secondary keywords hereThis shows the sections of your blog post content and also shows the search engines what is most important on the page. Action step: Next time you write a blog post, include headings in the content so section off different parts of what you’re writing about as well as showing search engines which keywords are important. (hint: the BIG titles on this post are my headings. Alt Tags. Alt tags are used to provide a text description of a graphic. Each graphic on your site should have a description and an alt tag. Include a keyword in there instead of DSC4859.jpg whatever the name that automatically shows up for the image. Bonus tip: Name the image files with the keyword before even uploading it for an extra SEO boost.
This image above is a screenshot of WordPress editing an image. Plug those keywords in there!
Tip #2: Add content to your website on a regular basis.
Content, content, content. This is an essential part of any traffic plan, especially one with the hops of eventually landing one of the top search engine rankings. Content is what search engine spiders look for and index to show up in the search results.
Without content, there’s nothing to index or rank. Pretty simple, right? This is also why flash websites are not SEO friendly. All of the text is encoded in a way that isn’t just simple text and is therefore unreadable for these spiders… it’s hard for an all-flash website to show up in search results for general keywords.
One of the best ways for increased SEO is one of the simplest: post content. Make it consistent and optimized. (click to tweet)