Top Ten SEO tips
An effective online marketing strategy will generate quality leads for your business. And what better audience is there for your niche than the people already looking for your service on search engines?
That’s where SEO (Search engine optimization) comes in – it helps drive organic search traffic to your website by using the power of almighty search engines. The equation is simple – for any given search query (that’s relevant to your niche), the higher your rank, the better your traffic inflow, and the more chances you have of converting your audience.
Many believe that SEO is a complicated technique that requires years of learning and experience. But the basics of search engine optimization are easy to understand – even a newbie can learn to pay heed to it.
Today, we will explore the best SEO tips for getting higher ranking in search engines, which in turn generate more traffic and improve your conversion rate.
1. Improve the speed of your website
The speed of a page plays a crucial role in determining the SEO ranking of a site on Google and other search engines. Nobody wants to visit a site that takes ages to load a single web page, and search engines are mindful of that.
A web visitor could leave your site if it takes more than 2-seconds to load a page. This is why people, and consequently the search engines, will ignore tedious, slow loading websites.
Further optimization is possible by using tools like Google Pagespeed Insights or Pingdom, which will tell you exactly what’s causing your page to load slow and how to improve it.
2. Site Content should be for audience
Websites that positively utilize SEO put their audience first. As a site owner, you need to write unique, informative and relevant blog posts and articles that can quickly attract readers and encourage them to stay longer.
However, many people write blogs by stuffing lots of relevant keywords to manipulate search engines. This is an outdated (and largely counterproductive) approach and may get your site indexed for spamming. Even if it doesn’t, no-one is going to read posts that repeat search queries (read: keywords) with the frequency that’s borderline insane. It will bore your readers to tears and drop your conversions faster than you can say “Lead Generation”.
If you want to generate leads, then provide value first. Help your customers by providing them with relevant information and fulfil their needs before you can prompt them to convert.
3. Create external links to sites with appropriate content
Many SEO experts create external links to other sites with relevant and trusted content pages to gain the potential web customers' interest. However, some people find it bad because it distracts visitors from your page. That is a myth.
By creating external links to other trusted sites can improve your online presence and encourage search engines to crawl your site on the top of search engine pages. Experts also believe that linking to other reliable blogs can help you get inbound links from them. This can automatically improve the SEO ranking of your site.
4. Create unique and relevant meta description
Meta description is the 160-character length info about your page that’s shown to a person. It needs to be relevant to your site (adding a keyword here is a great start), with just a hint of creative zing to capture the audience’s interest.
However, many site owners create duplicate meta descriptions and then continuously lose their potential web visitors. This happens because Google hates duplicate content and punishes you back if you use duplicate meta descriptions.
If you are a WordPress user, then you can create original meta descriptions for each of your web page using WordPress SEO plugin. You can use Yoast SEO and All in One SEO Pack plugin.
5. Use easy to read URLs for your site
A site’s URL is often overlooked. “It is basically the web address of a website that you can see on the top of a browser, and no-one pays attention to that. Right?”
A URL that’s comprehensible to the human visitors is also search bot friendly, so try to stick to those parameters while structuring your permalinks. Use of characters, figures and hyphens could increase the complexity of URLs. Instead, you can create simple and easy to read URLs.
If you are an SEO expert, then you understand the importance of a Sitemap. It is a vital element of a good SEO practice. Search crawlers can quickly and easily index your site if you have a sitemap.
Make sure your site has a “map” – essentially an index of your entire website listing all the pages and how they link to each other – and submit it to all major search engines. This allows them to index your website and show it when someone looks up a query to which you provide a relevant result.