Good SEO Tools
Our series on SEO is coming to a close at the end of this week. In our final article, we’ll share some interesting stats about SEO. Today, though, we’re going to provide you with some tools for your toolkit. These are our favorite SEO tools and when we say “our” we mean it: you will find Digital Firefly Marketing Staff using these tools on a daily basis. Here are our absolute favorite ways to make sure we’ve got good SEO no matter what we’re doing.
Make It Green With Yoast
Making it green didn’t just appear as one of the most said things at DFM. It started when we began using Yoast in our work. Yoast offers an exceptional plugin for SEO on WordPress.
At A Glance
Platform: WordPress Plugin and Online Checker
Who Uses it at DFM: Our content and SEO Experts
Why We Love it: A simple visual cue lets us know if we’re on track. Also a phenomenal tool for teaching new staff all about SEO.
The Yoast plugin monitors content on WordPress pages in real time scoring both readability and SEO.
The widget, located in the admin bar, monitors SEO and is visible no matter where you are on the page.
These icons, located in the publishing widget, give you your score for SEO and readability. As text and formatting is changed the colors reflect how your readability and SEO are doing. Writing a ton without paragraphs or headings? Watch that green readability check turn to yellow or even red.
This sidebar icon is the perfect touchstone to monitor your work as you’re going so that you can quickly amend code, images, content and more to make sure that you’re going to get the best score possible.
The best part? You don’t have to guess what’s bringing your score down.
Yoast provides a point-by-point analysis. Let’s take a look!
Below the text editor, a large Yoast widget breaks everything down for you. A bit of advice? Make sure you put your anticipated keyword in first! The Yoast tool places the items in priority order:
- red: requires significant improvement to meet the standard
- orange: requires some changes; almost meets the standard
- green: meets the standard (where you want to be).
While it is possible to earn an overall green score with reds and oranges, you want as many of the green lights as you can get. Make it green!
In the example above, our content (yes, this is real time for this blog post) is a great length using a fresh keyword. We also have a title of an appropriate length. But look at where I’m lacking. I probably need a refresher course on Parts 1 and 2 of this series.