How to Promote new Website?
In online marketing, like in many other fields, the first steps are always the most challenging. While you can rely on Wix to give you everything you need to create a website, once you launch a new website you must grapple with the task of promoting your site to bring in traffic. The good news is that we’re here to help you with that as well. Here’s an overview of the steps you discover as you learn how to promote a new website:
- Create a powerful newsletter with content that will make your subscribers click.
- Optimize your website to get the most out of search engine results.
- Prepare an informed social marketing strategy and engage with your target audience on social media.
- Encourage visitors, clients and followers to become evangelists for your site and to promote it themselves.
- Make sure your website looks great on mobile devices to keep mobile users happy.
- Track and analyze your site traffic stats regularly to learn more about your visitors’ interaction with your website and enhance your content accordingly.
Let’s start by outlining the parameters of this task. Promoting a website is an essential part of developing an online presence. It doesn’t matter whether you use your site to sells auto parts, to promote your dance studio or to blog about your experiences living abroad. Attracting more clicks and more visitors is a top priority of all website owners, and that’s why you need to get serious about website promotion.
The big challenge that new website owners face when they approach website promotion is that their site is, well, so new. It’s not easy to shine a spotlight on any brand or organization that just recently emerged into existence, especially when budgetary constraints prevent you from splurging. For that reason, a lot of what we will be focusing on here relates to the processes of finding a niche, building a positive reputation and growing a supportive audience. Now, let’s move on to the nitty-gritty.
Create a Powerful Newsletter
Newsletters have been around since the early days of the World Wide Web, and they are still widely used in online marketing. Why? Because they work. The immediate and unmediated effect of great content landing straight into one’s mailbox is a sure way to raise interest and click rates.
But don’t mistake newsletters for magic. You need to work on creating email campaigns that appeal to your user base, otherwise they go right into the trash folder. Start by checking out these 15 email ideas and don’t miss these email marketing tips from Wix’s experts.
Optimize for Search Engines
Ideally, a fair share of your website’s traffic will come from search engine results. It’s a reliable and constant source of traffic that continuously expands your reach to new audiences. To make sure that your content gets featured prominently in search results, you need to enhance your site’s SEO (Search Engine Optimization).
These 7 steps for using SEO to market your business will definitely put you in the right direction. The most important rule of thumb is to make SEO a part of your routine, not something you do only once before you launch the site. Invest time in SEO regularly and you will see the results. You can even get a lot of progress in under an hour with these SEO action items.