So your company has a killer blog, but how are you going to get people to read it? You did your due diligence getting your blog all set up, and now it’s time to promote it. In addition to writing great content, it is essential that you promote your blog to help your audience find you. Whether you are just launching a brand new blog or looking to “up” your promo game, I’ve highlighted the top 3 ways you can promote your blog: using social media, your company website, and offline in the real world.
How to Use Social Media to Promote Your Company Blog
If you company is on Facebook, Twitter, LinkedIn, or any other social media, you can leverage those platforms to promote your new blog to your fans and followers. And when you have new posts go live, link to them from your company’s different social accounts. If your followers like what they see, they may share your blog with others or on their own pages.
Also, asking your employees to add the company’s blog URL to their signatures and personal social media accounts can help your blog expand it’s reach. Employees can additionally retweet and share posts that they find especially interesting.
How to Use Your Company Website to Promote Your Blog
Just because your company’s blog is on the website somewhere doesn’t mean people will find it or even look for it. You have to show your blog to your visitors. Displaying your most recent post(s) on your homepage is extremely valuable in getting your blog some exposure, especially if your blog is in it’s early stages. Other ways to promote your blog on your website include using buttons that link to your blog and linking to your blog in your site navigation.
Other ways you can promote your blog through your company website:
Include links to blog on your 404 page
Include a “What’s Next” section at the end of blog posts
How to Promote Your Company Blog Offline
There are just as many offline promotional opportunities as there are online for promoting your company’s blog, so you shouldn’t limit yourself to just online. Use word of mouth to let customers and business partners know about your new blog or if there is a particular post you know will be of use to them.
Other offline promotion opportunities include:
- Getting print publications to feature blog posts
- Promoting your blog at industry events