Promote Website traffic
A blog is one of the best ways to drive traffic to a website; whether it be a corporate website, directory, or online shop. By adding great content to your blog regularly, you will provide useful resources to visitors and publish more pages for search engines to index.
High quality articles will also generate more incoming links to your website, strengthen your brand, and increase loyalty from readers, existing customers, and potential customers.
I have been writing online and working online since 2000, however it was not until 2006 that I started actively blogging. It became quickly apparent that blogging was something that I enjoyed as I wrote every day and was passionate about the topics I was covering.
Like every aspiring blogger, I made a lot of mistakes along the way. It took me years to realize what generated traffic to my websites and what did not. However, I believe I have become a more competent blogger because of this experience.
In this article, I would like to share with you some tips on how you can use a blog to increase the volume of traffic to your website. I hope you find it useful.
Use a Professional Blog Design
Your blog should present the professional image that you want to project to readers. This will reinforce your brand, increase credibility, and help increase leads and sales.
One mistake many bloggers make is to place too many advertisements and non-essential images on their blog design. Many visitors will find this intrusive and click the back button before even reading your articles. If the aim of your blog is to increase traffic and increase conversions, you should ensure your website design is both beautiful and practical.
Your blog design should be responsive so that it looks great on desktop and laptop computers, as well as smaller devices such as tablets and smartphones. You should also use a font that is easy to read.
The sidebar is the perfect place to help visitors navigate your blog easier. Take advantage of this area and display a search bar, category links, and archive links. To encourage people to stay on your website longer, you can display recent blog posts, featured articles, and related articles. A good place to display related articles is underneath the blog post.
Ensure Your Website is SEO Friendly
Your website does not only need to look good for humans, it needs to be easily interpreted by search engines so that they can crawl and index your content efficiently. Thankfully, the WordPress platform is an SEO friendly solution that has built in SEO features such as custom page slugs.
It is important that your website is structured correctly to help your content rank well. Your website theme should use header tags correctly in templates, validate with no HTML or CSS errors, and take advantage of additional navigation features such as breadcrumb navigation links.
Search engine plugins such as Infinite SEO and All in One SEO Pack can be used to optimize your pages further by optimizing page titles and meta descriptions.
Many SEO plugins can also be used to create a sitemap for your website. If your chosen SEO plugin does not offer this functionality, you may want to consider activating the free WordPress plugin Google XML Sitemaps. It gives you full control over what search engines should index and the frequency in which pages are crawled. Without doubt, it is by far the most flexible sitemap solution available to WordPress users.
Choose Your Topics Wisely
The topics you cover on your blog will influence the kind of people who read your articles. If you publish many basic tutorials on a subject, you will attract a lot of beginners. Likewise, if you publish advanced tutorials, you are more likely to attract people with more experience on the subject.
It is therefore vital that you research what topics to cover on your blog and devise a long-term content strategy. This will generate targeted traffic from people that are more likely to subscribe to your blog and purchase your products and services.
Be sure to review what keywords and key phrases are relevant to your business. You can do this by analyzing the traffic to your main website and looking at what keywords and key phrases are generating traffic.
Keyword research tools such as Keyword Tool, WordTracker, and the Google AdWords Keyword Planner, can also be used for your research.
One of the most effective ways of doing keyword research is by looking at how your competitors are generating traffic. There are a number of great tools that will show you exactly how your rivals are acquiring traffic. This includes the keywords and keyphrases they are ranking for, the websites that are linking to them, and the articles that are receiving the most traffic.
Most website analysis solutions that show you information about competitors charge a monthly fee to use their service. However, they allow you to use a limited version of their service free of charge.
Useful website analysis services include Moz Open Site Explorer, Search Metrics, Ahrefs, and Majestic SEO.
Write High Quality Articles
High quality articles are more likely to be read and more likely to be shared by others. This in turn increases incoming links and search engine traffic.
Do not look at a blog simply as a way of increasing the number of indexable pages on your website. You need to focus on quality content. Remember, the more targeted your visitors are, the more likely they are to purchase your products and services. So focus on quality and forget about cheap traffic that merely inflates traffic statistics.
The best advice I can give to anyone who wants to increase traffic to their blog is: Solve problems. If you can help your visitors in some way, they will be thankful. They will be more likely to subscribe to your blog, share your content, and become a loyal customer.