Website Promotion Flyer
Recently I had the pleasure of creating advertising flyers for two clients, one a Life and Business Transformation Coach and the other a CPA (Certified Public Accountant).
While each of these professionals offer totally different services, they do have many things in common, as do all people who need/want to promote their services to the marketplace.
- They know what it is they offer - what benefits can be derived from working with them. (In some cases the benefits seem obvious and in others they are more intrinsic in nature).
- They know what it is the marketplace needs/wants.
- They are able to articulate it in a way that a layperson will understand.
- They know what it is they want their target audience to do once they know about the services offered. Again this is not as simple as it may seem. For instance, when doing any type of promotion you need to know what action you want the prospect and/or client to take. Do you want them to call you? Do you want them to give you their contact information? Do you want them to refer others to you? There are a number of things a service professional will want to do and she or he needs to understand the "one thing" they want their prospect to do. Not 2 or 3 or 10 things, but the one thing. Because if you offer someone too many choices, often they do nothing.
Here are two examples of flyers I created. On each of these I have put down what I think are the most important elements in the design and execution of the flyers.
They include:
#1 The name (individual or company) of the advertiser
#2 A tagline or slogan (something descriptive that will pique the interest of the reader and is memorable). Think Nike's "JUST DO IT."
#3 The benefits -What are the benefits of hiring you? In other words, what outcomes can someone expect from working with you?
#4 Social proof (testimonials) - Sometimes you don't need to list a lot of benefits, when you have compelling testimonials to back up your offer. Make sure you use a person's full name (unless you are prohibited from doing so due to compliance issues) and if possible the person's profession and/or location.
#5 The Offer - What are going to give the reader for taking time to look at your ad? Make it compelling and worth his or her time.
#6 Call to action - You have to tell people what you want to do once they read your flyer. Do you want them to call, come by, go to your website, visit a social media page? Make it clear.
#7 Contact Information - I have seen people go to great expense to create a professional flyer only to leave off the most important element - the contact information. If yours is a brick and mortar business, be sure to include your address. Include your phone and website and if you don't mind potential spam (and yes, it will increase) include your email address.
