Website Promotion Techniques
You want to know what the best website promotion techniques are for you so that you can focus your energy on them and avoid wasting time on less effective tactics. Right?
Well, the best technique for you is going to depend on a number of different factors. Some methods take longer to start seeing results with. Some cost more than others. Some are harder to execute than others.
So when trying to figure out your smartest approach you should ask yourself these questions:
- How much time and money am I willing to dedicate to promoting my website?
- Which method(s) can I implement within my budget?
- Which method will work in the time frame I want?
- Which method(s) can I execute properly?
Your answers to those questions should guide you in the right direction. Then look down the page here and you will find more specific advice that applies to different situations.
Best Promotional Methods For Immediate Results
- Paid advertising on Google’s Search Network using the Google Adwords program
- Paid advertising on other well chosen websites whose regular audience matches your target audience
The fastest methods for bringing in targeted website traffic are going to be your paid advertising options. Paid advertising can get you immediate results because you can get your message out in front of prospects right now. You don’t have to wait for this method to work. It works right away. You can just go out and buy traffic from wherever your target audience is at right now.
The most reliable place I know of that you can buy that kind of traffic is the Google Adwords Search Network. Google allows you to show ads to their search network and to their content network (display network). In my experience you have to target those two networks differently. If you want to bring in people who are shopping right now for what you are selling, then you want to advertise on the search network for the keywords that represent hot prospects.
You can accomplish the same thing, although probably to a lesser degree, by purchasing advertising at other websites where your target audience is spending time right now. The most common ways to do that is through banner advertising or paid listings on other websites. It might take you a while to identify the right websites to purchase banner advertising or paid listings from however.
Other forms of paid advertising could be immediately effective also depending on if you are getting your message in front of your prospects right away or not.
Best Promotional Methods For Long Term Results
- High Quality Content Marketing (both on your own website and through content distribution)
- Search Engine Optimization – advanced SEO campaigns for specific keywords
- Social Media Presence Building – building a loyal following over time
Content marketing is probably the ultimate long term approach for generating new business. The reason it is so effective is because you can generate publicity, links and traffic simultaneously from one content marketing campaign. It would be even better if doing that would also bring in a big rush of immediate traffic to your site. In my experience, it does not work that way. In most cases, the content that you produce either for your website or for other websites will take a while (probably months) to gain traction and start paying off. It also takes you a while to get good at content marketing. You improve a lot with experience.
Search Engine Optimization is second on my list because if you do a good job of it, you will bring in lots of highly targeted prospects for many years to come. The reason why I put content marketing ahead of SEO is because when you are doing your content marketing, you are also usually improving your SEO at the same time. So, content marketing is more beneficial because of the double benefit.
SEO also takes quite a while to see results from if you are doing it safely according to the guidelines Google provides. There are ways you can shortcut your SEO and get ranked much more quickly, but those methods come with a lot of risk and can result in getting your website demoted in the search results or even removed from Google completely. If you stick with the commonly approved of approaches, it will take months to see a big improvement.
Social Media has been the hot topic in website promotion for years. Yes it has the potential to bring in lots of website visitors and to create lots of sales for your business. The biggest downside to Social Media Marketing is that it takes a very hands-on approach and constant monitoring. That makes it unpractical for many business owners to use. They are generally pressed for time enough as it is. In the right circumstances it is very much worthwhile. And, it can also be worthwhile if it is outsourced to some extent or even if you appoint a dedicated employee to handle it.