Before you get started trying to “optimize” for the search engines, you should understand the basic landscape. What is a search engine, anyway? And what’s a directory? Who’s most important? You can break the landscape into search sites, search systems, search engines, and search directories. A search site is a website where you can search; Google’s a search site…
In his book Ultimate Guide to Optimizing Your Website, SEO and online marketing expert Jon Rognerud shows you how to build a high-performance website and get top ranking on all search engines. In this edited excerpt, the author outlines a broad strategy for successfully optimizing your website. The goal of search engine optimization is to have the search engine…
3. Use paragraphs. Everybody uses paragraphs, but make sure to use paragraphs that make sense. Do not start a new sentence on a new line, just because it looks nice. There should be a reason for making a new paragraph. Every paragraph should have a main idea or a main subject. Ask yourself what the main idea of each paragraph is. You should be able to grasp that…
