Search Engine Optimization

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Basics of Search Engine Optimization
September 22, 2016

Basics of Search Engine Optimization

One of the biggest advantages of search engine optimization is the very good cost-benefit ratio . The high positioning on Google is not bought, but achieved through good optimization. To obtain this, a lot of work and cost have to be invested. But in comparison to keyword-advertising, the financial implications are relatively small. If Google realizes that customers…

Washington DC Search Engine Optimization
October 31, 2016

Washington DC Search Engine Optimization

D.C. is a place where SEO can make or break an organization. Whether you’re a private business, a non-profit, or a government agency, your online performance matters. In this part of the country, organizations who are serious about their online performance engage Silverback Strategies for SEO, in part because our approach is radically different from the generic…

Search Engine Optimization for Beginners
February 4, 2017

Search Engine Optimization for Beginners

Before you get started trying to “optimize” for the search engines, you should understand the basic landscape. What is a search engine, anyway? And what’s a directory? Who’s most important? You can break the landscape into search sites, search systems, search engines, and search directories. A search site is a website where you can search; Google’s a search site…

How to Optimize Search Engine Results?
October 13, 2016

How to Optimize Search Engine Results?

In his book Ultimate Guide to Optimizing Your Website, SEO and online marketing expert Jon Rognerud shows you how to build a high-performance website and get top ranking on all search engines. In this edited excerpt, the author outlines a broad strategy for successfully optimizing your website. The goal of search engine optimization is to have the search engine…

Search Engine Optimization Tricks
February 19, 2017

Search Engine Optimization Tricks

3. Use paragraphs. Everybody uses paragraphs, but make sure to use paragraphs that make sense. Do not start a new sentence on a new line, just because it looks nice. There should be a reason for making a new paragraph. Every paragraph should have a main idea or a main subject. Ask yourself what the main idea of each paragraph is. You should be able to grasp that…

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