Basic SEO Tutorial
Every year a new guide on on-page SEO is written, and it always starts off with “SEO has changed” and continues with the same old tactics.
It is now 2017 and I’d like to say that SEO has not just changed, the entire lid has been blown off! If you expect to rank in 2017, you have got to have a quality website with something to offer your user. Google has made it so SEO tactics of before are no longer recognized, and rankings now are based on quality, merit, social proof, and authority. The way we go about learning search engine optimization is a little different than the average SEO tutorial, so stay with us.
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Table of Contents
Just added in March of 2017, our WordPress speed optimization guide is quite possibly one of the most thorough guides on improving the load time of WordPress websites. We’ve gone way above and beyond the obvious, and included new methods like “prefetching” and “prerendering.” Check it out!
Many SEO’s believe that they are optimizing their images, but don’t realize they are missing the boat entirely. In our guide to image optimization for SEO we outline the most essential tactics for image optimization. Image optimization isn’t just inserting an alt tag, there are over a dozen more factors when it comes to image optimization!
For many SEO’s internal linking is a random act carried out throughout their day. Professional SEO’s know that internal linking is a very deliberate strategy that can change the entire direction of a website.
The robots.txt file and the meta robots tag both act as traffic signals for search engine crawlers. Get to know them, and you can begin to understand how crawlers such as Googlebot move throughout your website.
If you are an SEO and don’t know about servers, then it is time to go back to basics. At the very least we recommend having a basic understanding of the points contained within this guide.
Having an optimized URL structure and permalinks is mandatory in the 2017 version of SEO. Both humans and robots don’t want to read gibberish URL’s and parameters. In this guide we show you how to make your URL’s more user friendly, and how to optimize them for SEO.
At the core of any SEO campaign are meta descriptions. In this section we’ll teach you what they are, how to write them, how to measure them and so much more.
Like meta descriptions, title tags are a core part of any SEO campaign. In addition to teaching you how to write them and optimize for SEO, we’ll show you some real world examples as well.
Learn more about how headings or “h tags” play a role in on-page SEO and how to properly implement them without going overboard. More than any other style of text, the H tag stands out the most, learn to use them to your advantage.
Quite possibly one of the hottest topics right now in SEO is structured data and schema markup. Since the onset of Google’s Knowledge Graph SEO’s around the globe have been in a frenzy marking up their websites with semantic markup. In this section of our on-page tutorial guide we’ll give you the basics and how to get started using structured data in your website.
SEO is all about backlinks, right? Backlinks, backlinks, backlinks! Well, anchor text is the human readable part of a link, and is oh-so-essential in any on-page SEO strategy. Get to know and love anchor text and it will love you back.
Blogging plays such an important role in SEO we dedicated an entire section all to itself. In this section we’ll show you how to get started with blogging and how to optimize your blog for search engine friendliness.
The mobile revolution is here, and SEO plays a major part in it, but it’s not enough just to have a mobile website. You’ll learn how to optimize your responsive website for SEO, common SEO pitfalls and how responsive and mobile websites work.
We won’t bore you with cliches like “content is king” but instead dive right into how content will help your SEO efforts and how to avoid common pitfalls that might cause a Google algorithm adjustment or penalty.