Google SEO Keyword
STEP #1: ACCESS THE GOOGLE KEYWORD PLANNER
In order to use the Google Keyword Planner, you’ll need to have a Google Adwords account. If you don’t have one already, you can set one up in a few minutes here:
(Just follow the prompts, enter some information about you and your business, and you’re in. Note: You don’t have to run an active campaign to use the GKP. But you’ll need to fully set up an Adwords account).
Next, login to your Google Adwords account. Click on “Tools” from the toolbar and choose “Keyword Planner”:
You’ll be presented with three different tools within the Google Keyword Planner (under “Where would you like to start?”):
You’ll only need to use these 3 tools for SEO-focused keyword research:
- Search for new keywords using a phrase, website or category
- Get search volume data and trends
- Multiply keyword lists to get new keywords
Now it’s time for me to show you how to find awesome keywords using each of the 3 tools built into the Google Keyword Planner.
STEP #2: CHOOSE YOUR TOOL
The Keyword Planner is a Swiss Army knife of different keyword research tools.
Here I’ll show you how to use the three tools within the Google Keyword Planner that will land you a fantastic list of keywords for your SEO campaigns.
Search for New keywords using a phrase, website or category
This is the bread and butter tool that’s ideal for finding new keywords.
Keep in mind that the keywords you get from this tool are usually very closely based on the seed keywords you put into it (as we saw in The Introduction to this guide, the GKP doesn’t generate completely new keyword ideas).
When you choose the “Search for new keywords using a phrase, website or category“ tool, a menu appears with a list of options:
Let’s break down each of these options:
Enter one or more of the following
This is a REALLY important option. The value you get from the planner is largely based on the information that you enter here.
Here’s how to get the most out of it:
Your product or service: This is actually where you enter “seed keywords”. You don’t want to enter a broad industry term like “flowers” or you’ll end up with a list of super-competitive Head Keywords. I recommend entering 1-3 keywords here, each in a slightly different Niche Market. For example, if you ran a cookie e commerce site, you’d want to enter terms like “gluten free desserts” and “low carb cookies” here.