Latest SEO News
Get all the latest SEO updates and NEWS for 2017. We are here providing you latest SEO strategies and techniques required for 2017.
2016 had proved to be full of roller coaster rides for internet marketing agencies. With the culmination of 2016, latest SEO strategies in 2017 have started appearing in the SEO industry. Techmagnate, as a responsible SEO agency, is hereby compiling all major SEO updates, NEWS, strategies and techniques from 2017.
Google has introduced a new additional feature as “Crowd Control” on Google Maps, which enables to have a real-time look at the locations you are planning to visit. So, you will be able to decide where and when to go accordingly.
This facility is applicable at your local restaurants, grocery store, pharmacy shop, supermarket, coffee shop, automobile servicing centre, and many others places.
After experimenting with image extensions in Adwords for a long time, Google has introduced this new feature in sitelink extensions, which is named as ‘Visual Sitelink’. In Google Ads sitelink extensions, now images will also appear along with the text. This feature will be spotted on mobile phones only in a swipeable carousel manner.
Earlier the limit of sitemap file size was restricted to 10 MB only. But, Google and Bing have comprehended the difficulty of the websites with long URLs, so, they have increased the file size limit of sitemaps files by 400%.
Both the search engines have taken efforts to increase the file size limit of Sitemaps files, so that, one can upload the uncompressed version of Sitemaps up to 50 MB.
Bing has come up with a new idea of giving every Bing Ads advertiser access to a virtual account manager. With the help of Microsoft, they are building a bot that will help the advertisers to manage their ad campaigns more effectively. This will assist the marketers in designing better ads.
A new strategical update in 2017 under Google AdWords, that is enabling advertisers to assign audience lists of his own choice at the very campaign level, instead of ad groups. Advertisers can now select desired audiences for different ads at Google AdWords. So, you can now do bid adjustments in bulk.
We have learnt that consumers prefer to do local searches to get the exact data before visiting the store. For this reason Google has introduced the new feature of ‘Crowd Control’. But it has been noticed that advertisers are struggling to design local ads because they are failing to map the local search behavior. So, in 2017 advertisers should not struggle in the same way as they used to do in previous years. First they should understand the consumers’ behavior and psychology in Local Searches and then create the appropriate form of local ads.