SEO 101: Building An SEO Strategy (Part 1 Of 5)

developing an seo strategy

Strategy / May 23, 2019

Nowadays, most people know what SEO (search engine optimization) is and the role it plays in helping make a business successful. However, one of the more overwhelming and time consuming aspects of SEO is developing a sound strategy. To aid in your quest, the following are 5 easy steps to help develop an effective SEO strategy:

  1. Know your target audience and their online patterns. Set objectives.

Obviously the purpose of SEO is about ranking well in the search engines to drive traffic to your website, but even that won't mean much if your website is showing up in front of an audience that doesn't care. The first thing you should always do is identify your target audience and learn all you can about them-demographics, search patters and preferences, geographic location, etc. A good way to do this is by diving into your Google Analytics account.

Once you have defined your audience, you will want to set objectives based on that audience. What is it that you want your audience to do on your website? What is the best way to get there based on your audience's information? Without a clear set of objectives, you could be performing a great deal of work without getting your desired results.

  1. Categorize your keyword research.

Based on your analysis of the type of audience you are wanting to target, you then need to perform keyword research. Deciding what keywords you should or shouldn't target can make or break your strategy. Create an excel sheet that breaks up your keyword categories based off of your target audience personas, how your website might be sectioned, or even a mixture of both (persona groups with keyword subsections for each). Once you have an excel sheet created, you can start using the Google Keyword Planner to research keywords and plug them into your excel sheet accordingly. You will want to record keywords and search volume on your excel sheet. I highly recommend checking out this article from Moz for a more detailed description of categorizing keywords.