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Moz: The SEO Monolith
What it is: Moz is a leader in the SEO world, with a robust blog and a suite of free and paid products. Initially an SEO consulting company, Moz has morphed into one of the go-to resources for all things SEO.
How retailers can use it: Technically speaking, Moz is really multiple SEO tools, not just one. And each tool has distinct offerings and benefits for retailers:
- Moz Pro: Moz Pro will help your website content, improving your rankings and visibility, as well as provide a ton of actionable and insightful data along the way.
- Keyword explorer: This is a great place to start if you have some keywords in mind for which you’d like to rank. Receive a full analysis, including difficulty to rank and related keywords to explore. This is a feature of Moz Pro, but the two free queries each day make it valuable even if you don’t subscribe to Pro.
- Moz Local: Especially helpful for retailers with brick-and-mortar locations, Moz Local will make sure “that your business listings are correct, consistent, and visible across the web.” This is important for making your location discoverable! You need to make it as easy as possible for web users to find out your physical, real-life location, and this is one way to do that across multiple databases.
Google.com: The Legend
What it is: Although this search engine likely doesn’t need an introduction, Google is the place where most search queries happen (approximately 66%, compared to Bing’s 33%).
How retailers can use it: While users turn to Google to perform searches, retailers can use it as a source of information. Notice how, as you search, Google offers predicted text? This is based on similar searches to your own, indicating that these are related phrases to your content.
Let’s say you sell fanny packs. Type “fanny packs” in the Google search bar. Notice the predicted searches.