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How to do SEO for your Website?

Website Promotion / December 30, 2018

Search Engine Optimization (SEO) is the process of making your website as visible and friendly as possible to popular search engines like Google, Yahoo and Bing. SEO is an important marketing tool for driving traffic to your site along with other tactics like pay-per-click advertising, social media email marketing.

SEO helps your website appear prominently on the search engine results pages for relevant keywords, so people searching for these keywords will visit your site. Good SEO strategy will provide you with a steady stream of quality traffic to your site and should help grow your audience, drive sales and increase interaction with your content over time. ​

​Building an SEO Strategy

Every SEO strategy starts with keywords. Begin thinking about which keywords you would like to appear for on search engines. Try to think of the 10 to 20 keywords or keyword phrases. Find inspiration from the products you sell, issues discussed on your blog, ideas your website covers, topics around your business or even problems you've solved for customers.

Try to get in to the mindset of the typical person who is going online to find your website — how would they search, what kind of keywords or phrases would they use to describe your site? Double check your ideas by entering them into the Google Keyword Planner to see how many people search for them each month. ​

Once you have finished brainstorming, you will have a list of keywords and keyword phrases. For certain keywords, you may already have pages on that theme, so you can optimize those pages towards that search. Often, you may find that you have no existing content on important keywords or keyword themes. This means it might be time to build some new pages (or start blogging) to help people who are searching this way discover you.

Next, make it easy for Google's search "spiders" to crawl your website's pages and understand what they are about. This means writing great content on your site about those topics, but also optimizing key elements of your site for keywords. The most important basic elements to start with are titles, descriptions and custom URLs for each of your website pages.

For the page title think about creating an engaging, short sentence that describes the content of the page and utilizes one or two of your most important keywords. This title (often referred to as the Title Tag) shows up as your headline in search results. Google displays between 50-60 characters of the title tag in search so keep it around that length.

The page description is important because this is the short description (known as the meta description) that people will see when they find your page on a search engine. Try to write a concise two sentence description explaining the most important content on that particular page. Within the description, include relevant keywords and important terms like brand names or a call to action. The description is not used as a ranking factor by search engines but it is one of the most important SEO optimization tools because it's what people read before deciding to click on your site in search. Google shows between 150-160 characters in search results.

In addition to page titles and descriptions, clean URLs make it easier for visitors to share and link to your site. Keywords in your site URLs also serve as a ranking factor. It's important not to stuff URLs with keywords, you want your links to be short and descriptive and based on the content of the page. ​