How does Google work? What does Google actually do? For many of you this will be fairly old news. But for all the SEO newbies: let me explain (in easy to understand prose) what Google actually does. Understanding Google could really help you create an SEO strategy that works! How does Google work? Search engines like Google follow links. They follow links from…
One of the biggest advantages of search engine optimization is the very good cost-benefit ratio . The high positioning on Google is not bought, but achieved through good optimization. To obtain this, a lot of work and cost have to be invested. But in comparison to keyword-advertising, the financial implications are relatively small. If Google realizes that customers…
D.C. is a place where SEO can make or break an organization. Whether you’re a private business, a non-profit, or a government agency, your online performance matters. In this part of the country, organizations who are serious about their online performance engage Silverback Strategies for SEO, in part because our approach is radically different from the generic…
Before you get started trying to “optimize” for the search engines, you should understand the basic landscape. What is a search engine, anyway? And what’s a directory? Who’s most important? You can break the landscape into search sites, search systems, search engines, and search directories. A search site is a website where you can search; Google’s a search site…
In his book Ultimate Guide to Optimizing Your Website, SEO and online marketing expert Jon Rognerud shows you how to build a high-performance website and get top ranking on all search engines. In this edited excerpt, the author outlines a broad strategy for successfully optimizing your website. The goal of search engine optimization is to have the search engine…
3. Use paragraphs. Everybody uses paragraphs, but make sure to use paragraphs that make sense. Do not start a new sentence on a new line, just because it looks nice. There should be a reason for making a new paragraph. Every paragraph should have a main idea or a main subject. Ask yourself what the main idea of each paragraph is. You should be able to grasp that…
